#GAReads | WillowTree wants to help eliminate the gender pay gap–Facebook is working against us.
We… wanted to make sure that our recruitment advertising expressed our commitment to pay equality in no uncertain terms. Instead of running ads with the usual (and thus invisible) “equal opportunity employer” language, we submitted the following ad to Facebook:
Facebook promptly rejected the ad. Why? Because our page has not been authorized to run ads “related to politics and issues of national importance.” We immediately appealed the rejection, assuming it had come from a faulty algorithm, but the rejection was upheld by Facebook, presumably after a human looked at it, confirming the rejection was Facebook’s intent.
According to Facebook’s most recent guidelines, before any advertiser can run an ad the content is screened via AI and human review to see if the images and text violate community standards or relate to “Politics or Issues of National Importance.” What happens if Facebook decides the ad relates to “Politics or Issues of National Importance?”