#GoodRead | Women over 40 are increasingly calling the shots
Thanks to social media, women over the age of 40 are increasingly calling the shots in fashion. It's about time.
The selfie-satisfied, Kardashian cheerleader, Olivier Rousteing, may not seem an obvious champion of the everywoman. But in his own not-so-subtle way, the creative director of Balmain is emerging at the forefront of a refreshing movement to reflect and cater to a wider demographic in fashion - the fortysomethings.