Tell Toyota Sexist Ads Won't Fly

Toyota just made a massive misstep with an ad campaign at a ski resort in New South Wales, Australia that implied black diamond runs, the most challenging runs in a resort, are not for women. Needless to say, skiers hitting the slopes that day were less than enthused.

A photo posted by Holy Seeds (@holy_seeds) on

The banners at the resort have since been taken down. As Toyota rethinks its strategy, let them know that sexism is not an ad campaign.

Women belong on all runs. They’re not your ad’s punchline.

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Black diamonds are only for men, @Toyota_Aus? Tell that to @lindseyvonn @LydiaLassila @TorahBright. #GenderAvenger