#GoodRead | The 'Ms. Factor' Website Launches: A Toolkit to Make the Case For More Films By and About Women
A website has been launched for the Ms. Factor Toolkit: The Power of Female Driven Content. The project is a partnership between Women and Hollywood and the PGA Women's Impact Network.
The toolkit is a compilation of data that makes the economic case for women-centric and women-created content. It shows what we already know — that betting on women pays off. The toolkit also illustrates the growing economic power of women.