#GoodRead | Why Men Are Retweeted More Than Women
The men in Shapp’s sample seem to be prioritizing function over expression—using tags to try to get their tweets seen. The women’s hashtags, by contrast, appear more playful. So while one man tweeted, “Free breakfast at #ikea,” a woman in a similar situation might joke (to borrow another tweet from Shapp’s sample), “Good morning y’all. #teamnosleep lol.”
Shapp’s finding echoes a broader observation that linguists have made about male versus female communication: namely, that women tend to be more expressive then men.