#GoodRead | Are Your Ads and TV Shows Defective on Gender Equity? The ANA Has a Tool That Can Help
Are your TV ads or the shows where you advertise defective in the way they portray women? The Association of National Advertisers has a new system to tell you.
The Gender Equality Measure scores ads or entertainment on how and how prominently they depict women, like an ad-industry version of Six Sigma, the data-driven methodology aimed at eliminating defects in products or services.