Good Read | LEGO’s Girl Problem Starts with Management

"LEGO’s Girl Problem Starts with Management":

Why did it take until 2014 for the world’s second-largest toy maker to offer girls (and their toy-buying parents) products they might actually want? (After all, even Barbie has been an astronaut since 1965.)
Perhaps it has something to do with the profile of LEGO’s management team, comprised almost entirely of men.

Read Avivah Wittenberg-Cox's full article at Harvard Business Review here…

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