#GAReads | When Women Bring Home a Bigger Slice of the Bacon
Alongside that progress has come gains in women’s spending power that have radically altered what companies sell and how they sell it. Entire industries, such as child-care services for working parents, have sprung up. Online ordering services, from food to clothing, are wildly successful in selling to working moms. Now big household decisions from cars to home buying to retirement services are being remade as women have a bigger say in families’ financial choices.
Women are on course to take a more commanding role in the years to come.