#GAReads | VC Stereotypes About Men and Women Aren't Supported by Performance Data

 photo credit:  henri meilhac ,via  Unsplash

photo credit: henri meilhac,via Unsplash

"VC Stereotypes About Men and Women Aren't Supported by Performance Data":

Male entrepreneurs are the beneficiaries of the overwhelming majority of venture capital investments. But are their ideas really better investment opportunities for VCs than those pitched by women?

According to our research, the answer is “not necessarily.” In a two-part study, we observed that venture capitalists adopt markedly different stereotypical notions of female and male entrepreneurs during their decision-making processes. These stereotypical notions, which cast men as having traits better suited to starting successful companies, don’t hold up when compared with venture performance data from annual reports. In other words, there is no statistical evidence that a host of myths about female entrepreneurs is true.

Read Malin Malmstrom, Aija Voitkane, Jeaneth Johansson, and Joakim Wincent's full article at Harvard Business Review here…