#GAReads | The Silent Rise of the Female Driven Economy
Women represent the largest disruptive force in business — and the business world is unprepared. Currently women are the largest unserved market in business as a result of coded patriarchy — the assumption of male as default and exclusion of female perspectives in nearly every domain. Put very simply, most of the structures, design, technology and products we interact with are designed with male as the default.
This has led to an echo chamber in the business environment that has created the largest unaddressed market in business.