#GAReads | The Secret Sauce for Mind-Blowing Marketing? Be Normal — Part 1

 
Pew Research Center, “The Demographics of Social Media Users”

Pew Research Center, “The Demographics of Social Media Users”

 

"Secret Sauce for Mind-Blowing Marketing? Be Normal — Part 1":

Good news: There’s growing body of evidence that your enterprise will perform better if your marketing, leadership and CRM is normal. What’s “normal”?

“I am making TV look like the world looks. Women, people of color, LGBTQ people equal WAY more than 50% of the population. Which means it ain’t out of the ordinary. I am making the world of television look NORMAL.”
~ Shonda Rhimes, American screenwriter, director, and producer

Read Lisa Stone's full article at Medium here…