#GAReads | SAG-AFTRA, Advertisers Team to Promote Better Portrayals of Women in Media

photo credit: Rob DiCaterino [ CC BY 2.0 ],  via Wikimedia Commons

photo credit: Rob DiCaterino [CC BY 2.0], via Wikimedia Commons

SAG-AFTRA, Advertisers Team to Promote Better Portrayals of Women in Media”:

SAG-AFTRA is teaming up with SeeHer, the Association of National Advertisers’ campaign for gender equality in advertising and media, to further more nuanced depictions of women on screen.

“Equity and inclusion are core values of SAG-AFTRA, and we are thrilled to partner with SeeHer to bring about greater gender equality in media and a more realistic portrayal of the American Scene. Working together, I believe we can effect true, systemic change,” said SAG-AFTRA national executive director David White.

Read Dave McNary’s full article at Variety here…