#GAReads | ReFrame, IMDBPro Launch Effort to Certify Gender-Balanced Films, TV Series
ReFrame — a coalition of industry leaders founded by Women in Film and the Sundance Institute — and IMDBPro announced on Thursday a new data initiative to certify gender-balanced films and television shows, naming 12 films that received the newly-unveiled ReFrame Stamp.
The collaboration relies on data from IMDBPro to analyze films and television series to see how many women were involved in the production, and how much screen time female characters had. To earn the ReFrame Stamp, a film or TV show must meet a handful of requirements that call for women in key roles like starring, directing, producing, and writing. Additional points are awarded for having racial diversity.