#GAReads | One PR campaign, 32 photographers, no women. Nikon has an optics problem
Nikon has a serious optics problem.
The Japanese camera giant chose 32 professional photographers across Asia and Africa to test-drive and promote its new camera, the D850. Of the 32 photographers chosen, Nikon managed to pick zero women.
What is so obvious to me – a professional photographer – as well as colleagues, photography bloggers and social media users, was not obvious to Nikon. Instead, it seemed to have worked on the campaign, from the concept stage through to development, marketing and public relations, without a thought for its female clients.