#GAReads | Please Stop Trying To "Empower" Women With Cutesy Titles

by Carolyn Coles [CC BY 2.0], via Flickr

by Carolyn Coles [CC BY 2.0], via Flickr

"Please Stop Trying To 'Empower' Women With Cutesy Titles":

If you’ve been reading about recent troubles at Thinx or last year’s shakeup at Nasty Gal, you’ve likely seen reference to a new job title: the “SHE-EO.” How is a SHE-EO different than a CEO, you might wonder? Does she have a specially bedazzled pink office filled with scented candles? Is she super in touch with her emotions? Or maybe her speech is riddled with vocal fry and up-speak? Nope, turns out a SHE-EO is actually exactly the same as a CEO, except the person holding the job just happens to be — wait for it — a woman.

Read Kathleen Davis' full article at Fast Company here…