#GAReads | Ellevest Co-founder Helps Women Invest
Sallie Krawcheck, one of the most influential women on Wall Street, doesn't like to talk about herself. She'd rather tell you about the barriers women face to investing than how she got her own start.
Krawcheck is CEO and co-founder of Ellevest, a digital investment advisor designed specifically for women, a move that followed a progressive career in the male-dominated financial industry.
"Ellevest was really the first (platform) that worked to change the underlying product as opposed to just trying to exhort and cajole women to themselves change," Krawcheck says.