#GAReads | Bumble Forms All-Women's Fortnite Team to Drive More Female Involvement in Esports

photo credit:  Sean Do , via  Unsplash

photo credit: Sean Do, via Unsplash

Bumble Forms All-Women's Fortnite Team to Drive More Female Involvement in Esports”:

Bumble was able to stand out from the crowded dating apps field by using a female-first mentality, and now it is trying to bring that same mentality to gaming. While global gaming trends have moved close to an even split between the sexes, competitive gaming—better known as esports—is still male-dominated. Yet the platform with more than 65 million members is making a statement by forming a Fortnite team, comprised of only women, in collaboration with esports organization Gen.G.

Read Mitch Reames’ full article at Adweek here…