#GAReads | Billabong Lets Women Know What It Thinks of Them, and It's Not Very Much

"F*ck You Billabong. Seriously, f*ck you.":

Forgive me my outrage, but this sh*t really burns me up. How is this the best you can do? How is this the first impression you choose to deliver to visitors of your site? Are you even aware of what you are doing?

I sincerely hope not, so let me break it down for you:

Man as subject, shredding waves. Woman as object, back arched and head dropped back for ultimate titillating effect on the viewer. This doesn’t even pretend to be an image of a woman having fun on the beach, actually enjoying her beautiful body in the perfect swimsuit. It’s just straight objectification.

Here women, this is what we think of you. Welcome to our site.

Read Karen Knowlton's full article at Medium's Women 2.0 here…