Good Read | Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

by Alexandre Dulaunoy [CC-BY-SA-2.5], via Wikimedia Commons

by Alexandre Dulaunoy [CC-BY-SA-2.5], via Wikimedia Commons

"Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%":

Based on our analysis, we believe there's a 21% gender worth gap in the search marketing industry – in other words, women are, on average, viewed as 21% less valuable than their male peers, regardless of experience and other performance metrics.

Read Larry Kim's full article on WordStream here…